Forget Growth Hacking: For Non-Tech Startups, Slow And Small Is The Name Of The Game

For a consumer product startup, finding early stage funding is only part of the equation. Even before you start racking up company purchases on credit or asking family for funding, every entrepreneur with a consumer product to bring to market must learn to manage expectations. It’s easily the biggest challenge, no matter how well your product tested or how many early partnerships have shown the market is eager for your big idea.